Hello👋

I’m Mei, a UX/UI designer who crafts human-centric experiences with purpose, empathy, and evidence. Integrating business needs with creative thinking, I turn complexity into clarity.

A desktop interface showing a visualisation tool to represent Woolworths' organisational structure

Visualising Woolworths'
agile org structure

Developed a visualisation tool that represents a complex blend of traditional and agile operating models. The designs provided more clarity and helped to support Woolworths’ agile transformation.

Reshaping the Woolworths
careers experience

Delivered high-fidelity designs to provide candidates a seamless application experience. The designs achieved differentiation, accessibility, inclusivity, intuitiveness, and mobile optimisation.

Revamping CMC Market’s website for seamless trading

Tackled navigation complexities and product differentiation uncertainties. Produced high-fidelity designs prioritising content hierarchy and brand alignment, backed by analytics and testing insights.

Streamlining NBN’s procurement process

Redesigned NBN’s procurement portal (SharePoint) to enhance find-ability and streamline the procurement process. The refined experience has made procurement at NBN accessible and simple for all.

Simplifying water meter reading submission for Australian farmers

Designed the WaterIQ app with Queensland Water Department to empower farmers to submit meter readings. Simple, intuitive, and designed to work in the harsh environment of regional Queensland.

Coming soon