I always start with the objectives of each task. Knowing what I am trying to achieve and why it is important keeps me motivated and focused. This principle aligns with Simon Sinek's Golden Circle – understanding the 'why' informs the 'how' and 'what' of my work.

I believe that just because something has worked well doesn't mean it can't be improved. I strive to find better ways to innovate and be creative. By challenging the status quo, I uncover new opportunities and solutions that may have been overlooked.

While big-picture thinking is crucial, the small details matter too. Paying attention to the finer points can elevate a design from good to great. It's the little things that can make a significant difference in user experience and satisfaction.

I believe in the power of relationships and connections. Co-designing with stakeholders, users, and team members leads to better products. Collaborative efforts and diverse perspectives enrich the design process and result in more effective and user-centered solutions.